About the Role:

The Staff Segment Marketing Manager - Clinical Markets, will be responsible for global marketing strategy for the Clinical Research and Diagnostic market segments, with special focus on Hospital Labs, Academic Medical Centers, and Diagnostic Service Providers.  They will be customer centric and deeply understand the market landscape. This role will focus on shaping value propositions and differentiated offerings across the 10x Genomics product portfolio that resonate with clinical lab customers both in the short-term and long-term.  This role will be responsible for the development of yearly business planning and the global marketing campaign strategy. They will partner with product marketing, regional marketing and sales to ensure alignment of strategy, messaging, and tactics. 

Collaboration with other parts of the marketing organization will be key to defining, developing, and driving marketing activities including content creation, event marketing, lead generation, brand awareness, customer persuasion, sales enablement, and more. 

In this role, the individual must be a self-starter, strategic thinker, action and output driven, thrive in a fast-paced environment, excel at managing multiple priorities, and succeed in communicating with all levels within the organization and within customer institutions. 

This role will report to the Sr. Director of Segment Marketing in the global marketing organization. 

What you will be doing:

• Deeply understand the different clinical application market segments and provide that voice of the customer and expertise internally and externally. 
• Understand the customer journey and increase top-of-funnel awareness, generate demand and enable sales in key segments. 
• Develop global marketing campaign strategy for clinical markets through collaborative partnership with Sr. Director of Segment, product marketing, corporate marketing, and other cross-functional teams
• Partner with product marketing to develop segment-specific strategies for new product introductions and on-market portfolio across single cell and spatial platforms
• Develop impactful content to demonstrate the value of 10x platforms to address segment-specific applications in collaboration with marketing communications   
• Collaborate with segment lead to identify and prioritize and develop high-value segment-specific applications that will accelerate adoption of 10x technologies
• Responsible for collaborating with segment lead to drive growth in the clinical segments and track relevant business metrics, including growth drivers/detractors, customer usage, and forecasts for future quarters
• Will be developing KOL networks, establishing advisory boards, and driving other market development activities
• Define strategy for presence at key global clinical conferences and work with product marketing, corporate marketing, regional marketing, and event managers to execute
• Leverage relationships with key customers, thought leaders, and industry influencers to stay abreast of market trends
• Collect feedback from customers & internal stakeholders, analyzing market data and Voice of Customer data to create segment specific sales and customers enablement tools
• Have global domain knowledge and work with regional marketing to tailor campaign strategies to regional differences

 

To be successful in this role, you must have: 

• Previous work experience in clinical/diagnostic markets.
• Previous experience with an Oncology required, including direct experience with biomarker testing.
• Must have a proven track record of being execution oriented and delivering high quality results
• BA/BS degree in life sciences. 
• 5+ years of commercial experience in the Life Science tools industry, with clinical research and diagnostic applications
• Must have direct experience marketing to pathology labs in hospitals
• Experience project managing activities with cross-functional teams
• Must be able to build credibility and relationships across all functions and levels at the organization and with customers
• Must be collaborative and a team player who knows how to leverage other functions of the organization
• Influence internally and have the skills to navigate and be successful in a matrixed organization
• Ability to effectively communicate and influence internal and external audiences, using both oral and written communication skills
• High level of organization, multi-tasking, and attention to detail
• Must be willing to travel domestically and internationally up to 20-30% of time

 

Nice to have skills & background:

• MBA with an emphasis in marketing is desired.
• MS/PhD with a focus on Oncology is desired
• Located at HQ preferred