The Opportunity 

The B2B team at Agoda is seeking a strategic and dynamic Event Marketing Manager, B2B Marketing to lead our efforts in enhancing brand visibility and building meaningful relationships through both offline and online events. This role is critical in shaping our event marketing strategy, ensuring our participation in key industry events, and creating impactful webinars that maximize engagement and conversion from our partners and potential partners. 

Role Overview 

As the Event Marketing Manager, B2B Marketing you will not only oversee the logistics and execution of events but also craft a strategic framework for our participation and planning. You will identify which events align with our business goals, determine target audiences, and develop innovative metrics to measure the success of our event marketing initiatives. 

Key Responsibilities  

• Strategize and Lead Events: Develop and implement a comprehensive event marketing strategy that includes participation in conferences, trade shows, industry events, networking sessions, and hosting our own events to engage partners. 

• Maximize Webinar Impact: Organize and manage webinars that drive reach, engagement, and conversion for Agoda's partners, utilizing best practices in digital marketing. 

• Budget and Resource Management: Oversee budgeting, timelines, and resource allocation for each event, ensuring alignment with larger business objectives. 

• Collaborate with Cross-Functional Teams: Work closely with stakeholders across departments to develop impactful content materials and campaigns that promote brand awareness and business opportunities for Agoda.   

• Engage with Senior Stakeholders: Foster strong relationships through regular interaction and collaboration with senior stakeholders, including C-suite executives, to align event strategies with company objectives and secure their buy-in. 

• Innovate Measurement Metrics: Research and implement innovative success metrics for evaluating event effectiveness, aiming to establish benchmarks that address common industry challenges in event marketing. 

• Team Leadership and Management: Inspire and manage a team of event marketing professionals, fostering a collaborative environment and developing talent within the team. 

What You’ll Need to Succeed  

• Extensive Experience: A minimum of 5 years in event marketing or a related field, with a proven track record of leading successful event strategies. 

• Strong Project Management Skills: Excellent organizational abilities with a knack for anticipating challenges and problem-solving in real time. 

• Strategic and Creative Thinking: Ability to think strategically about event participation and create high-impact marketing initiatives that resonate with target audiences. 

• Effective Communication Skills: Exceptional written and verbal communication skills that allow you to articulate ideas clearly and engage diverse audiences. 

• Entrepreneurial Mindset: A proactive, results-driven individual eager to experiment with new approaches and strategies with minimal direction. 

• People Management: Experience in senior people management, with a strong track record of hiring, mentoring, and developing high-performing teams. 

• Willingness to Travel: Ability to travel for domestic and global events as needed. 

Why Join Us? 

As the Event Marketing Manager, B2B Marketing at Agoda, you will play a vital role in shaping our brand’s presence in the travel industry. If you are a strategic thinker with a passion for creating engaging event experiences and a desire to drive significant impact, we invite you to apply and join our dynamic team! 

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