*Manager, Marketing Operations, Remote within Northern Ireland*
Closing date: 18th November, 2024
About Axiom:
Axiom is where legal teams go to find the right talent for everything from routine in-house tasks to complex outside counsel work. Too many legal departments are stuck having to choose between paying the high fees of their law firm, hiring full-time employees they don’t need, or turning to a low-cost agency that can’t meet their quality standards. At the same time, top lawyers want to work on challenging legal matters, but they want more control over how, when, and where they practice. Both are forced compromises that no one should have to make. Axiom shares and meets the higher standards of its clients and lawyers, with our “work smarter, adapt faster, go further” approach – connecting growing mid-market and Fortune 500 companies with the world’s deepest bench of experienced, specialized legal talent.
About the role:
Axiom seeks a strong operations professional to join our Revenue Operations team. This Manager-level role will focus on providing operational and analytical support to our Marketing and Business Development (BDR) teams. In this role, you will be responsible for data analysis, maintaining data integrity, and ensuring effective marketing campaign execution. Additionally, you will provide crucial operational support to the BDR team, aligning their processes with broader marketing strategies. You will be tasked with analyzing marketing and BDR performance and supporting marketing technology infrastructure to optimize Axiom's operations.
Reporting to the Director of Marketing Operations, the Marketing and BDR Operations Manager will play a key role in preparing reports for executive leadership and ensuring seamless operation of marketing and BDR initiatives. The ideal candidate is naturally curious, thinks analytically, takes initiative to solve problems on their own, can translate business objectives into marketing and BDR goals, has a proven track record of project ownership and enjoys deriving actionable recommendations from data.
RESPONSIBILITIES
- Performance Analysis: Conduct detailed analyses of marketing and BDR performance, providing actionable insights to drive strategic decision-making.
- Reporting: Prepare executive level reporting (typically in PowerPoint) for monthly and quarterly leadership meetings.
- Campaign Support and Coordination: Support execution of marketing campaigns and events, including email lists, workflows, and Salesforce campaigns, ensuring seamless operation and attribution of results.
- Marketing Technology Support: Support and optimize marketing technology infrastructure, including HubSpot and Salesforce, to improve efficiency and effectiveness across Marketing and BDR.
- Cross-Functional Initiatives Support: Serve as a liaison between Marketing and BDR and other teams - including Product, IT, Finance, Sales Enablement – to ensure alignment on marketing and business development strategies, campaigns goals, and data management.
- Reporting Infrastructure and Data Integrity: Conduct regular audits and update key data sources for accurate tracking and reporting of marketing and BDR performance metrics, ensuring compliance and data integrity; Work with IT and BI teams to improve data available.
- Marketing Lead Management: Manage process of delivering qualified leads (MQLs) from Marketing to Sales/BDR – confirming systems work effectively to enable proper routing, working with Commercial/BDR management to ensure leads are appropriately followed up/actioned, and identifying trends in terms of lead quality/conversion by channel/time period.
SUPERVISORY RESPONSIBILITIES: Not Applicable
About you:
Essential requirements:
- Bachelor's Degree or equivalent
- 4 to 6 years’ experience in a quantitative role such as Marketing Operations, Sales Operations, data analytics or business intelligence, ideally in a B2B or professional services environment.
- High proficiency in Microsoft Office, including Excel and PowerPoint.
- Strong analytical and quantitative skills, with an understanding of operational metrics and KPIs
- CRM proficiency required; Salesforce experience strongly preferred
- Skilled communicator with the ability to work cross-functionally to communicate concepts that resonate with internal stakeholders and external audiences
- Enjoys problem-solving in real time: resourceful, dependable, and organized
- Ability to meet deadlines, handle multiple tasks, and work in a fast-paced geographically distributed environment
- Legally eligible to work in the country in which the position is located
Preferred Experience:
- Working knowledge of data visualization software (e.g., Tableau, Power BI)
- Proficiency with marketing automation; HubSpot experience a plus
- Familiarity with the fundamentals of digital marketing KPIs (e.g., website performance, Google Analytics, Google AdWords, LinkedIn advertising, etc.)
Accommodation for Individuals with Disabilities: Upon request and consistent with applicable laws, Axiom will attempt to provide reasonable accommodations for individuals with disabilities who require an accommodation to participate in the application process. To request an accommodation to complete the application form, please contact us at [email protected] and include “Applicant Accommodation” in the subject line.