Area Sales Director, Home Health

MUSC Health at Home by BAYADA is in search of an Area Sales Director to support our Home Health Sales and Marketing team. The ASD will develop and implement selling strategies and tactics to grow Home Health Practice revenue and admissions. The role supervises a team of Marketing Managers that are deployed to call on assigned referral sources and grow customer relationships.

Territory:

Candidates should have availability to regularly travel throughout territory during the work week.

• Richmond, VA
• Charleston, SC
• Myrtle Beach, SC
• Additionally, must be able to travel once per quarter to Pennsauken, NJ

Qualifications for an Area Sales Director: 

• Exemplifies characteristics of The BAYADA Way: compassion, excellence and reliability.
• Four (4) year college degree.
• Home Health and/or hospice is required.
• Minimum of three (3) years home health or hospice health care sales and marketing experience preferred.
• Experience in leading, training and driving a sales team through the referral/admission process.
• Demonstrated exceptional strong interpersonal and relationship building skills.
• Demonstrated record of outstanding organizational and problem-solving skills.
• Ability to communicate verbally and in writing effectively and professionally.
• Demonstrated record of successfully developed sales training/mentoring tools/comprehensive strategic marketing plans with positive growth results.
• Track record of demonstrated sales growth and quota attainment.
• Ability to present multi homecare service lines.
• Ability to interview and hire qualified sales individuals.
• Demonstrated record of positive professional team playing attitude, adaptability to shift priorities and multi task.
• Creative and “hands-on”.
• Capable of using sales reports and field communication to formulate strategic plans and customer specific selling presentation.
• Knowledge and compliance of hospice state and federal regulatory agencies, reimbursement, and payor mix.
• Must exhibit strong leadership ability, strategic insight, sales capability and must exercise good judgment and diplomacy.
• Intermediate PC skills required to perform job functions including PowerPoint, Excel and Microsoft Word.
• Ability to read, write and effectively communicate in English.
• Ability to travel throughout territory (residence within territory preferred).

Responsibilities for an Area Sales Director:

• Demonstrate and communicate the core values of MUSC Health at Home by BAYADA and The BAYADA Way.
• Develop working knowledge of MUSC Health at Home by BAYADA‘s mission, services, people, organization, policies and procedures.
• Achieve budgeted growth goals in admissions and revenue.
• Interview, hire, train and evaluate Marketing Managers.
• Mentor Sales strategies/tactics to area offices on gaining new referral business. 
• Supervise their Sales team by providing leadership, setting team expectations and reviewing performance with their Reginal Sales Director (RSD).
• Analyze sales strategies to increase referrals, admissions, and market share in assigned offices.
• Assist in market research including competitive research, market survey, and demographic analysis.
• Develop sales training programs and materials. 
• Conduct ride along sales calls, business development activities and contacting efforts to ensure referrals from key accounts with the offices Marketing Managers and Liaisons.
• Conduct bi-monthly 1-1s and quarterly field ride-a longs with each of their Marketing Manager team.
• Define foundation of account planning and management relationships and deliverables. Analysis and communicates the objectives of account planning and management to all members of the team for success of visit sales.
• Demonstrate the ability to identify needs among key accounts and develop strong relationships with new and existing referral source while focusing on quantitative as well as qualitative results.
• Demonstrate the ability to target and qualify accounts and develop an effective messaging and positioning strategy to sell BAYADA Services.
• Identifies programs or niche opportunities as indicated by referral sources or market needs.
• Maintain and promote MUSC Health at Home by BAYADA presence in the community. 
• Utilize systems and external resources to generate marketing ideas.
• Maintain a system to track all marketing activity and contact information.
• Provide Site Visit Reports to RSD.
• Demonstrate solid performance or exceed performance standards in key job dimensions/attributes as defined on the Performance Appraisal for Office Staff.
• Perform related duties, or as required or requested by supervisor.

Why you'll love MUSC Health at Home by BAYADA: 

• MUSC Health at Home by BAYADA offers the stability and structure of a national company with the values and culture of a family-owned business.
• Newsweek's Best Place to Work for Diversity 2023
• Newsweek Best Place to Work for Women 2023
• Newsweek Best Place to Work (overall) 2024
• Newsweek Best Place to Work for Women and Families 2023
• Glassdoor Best Places to Work in 2018 and 2019
• Forbes 2020 Best Places to Work for Women
• Paid Weekly
• Mon-Fri work hours
• AMAZING culture
• Strong employee values and recognition
• Small team at a local office
• Growth opportunities
• MUSC Health at Home by BAYADA offers a comprehensive benefits plan that includes the following: Paid holidays, vacation and sick leave, vision, dental and medical health plans, employer paid life insurance, 401k with company match, direct deposit and employee assistance program
• To learn more about MUSC Health at Home by BAYADA benefits, https://www.bayada.com/benefits