Senior Product Manager - User Journey

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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

  • Cooperate with the team, including data analysts and PMs, to collaborate with engineers and designers to build scalable data systems and analyse models of user onboarding processes, drive the optimization of product and strategy.
  • Deep diving into user life circle and user activation product, applying data mining techniques to generate actionable insights which enable us to iterate the products.
  • Define key metrics as well as identify opportunities to improve those metrics. Designing and interpreting AB tests to optimize product features.
  • Work closely with other product teams to develop and implement user segmented based conversion strategies.

    • Requirements

  • 6+ years of working experience in user activation or user life circle domains.
  • High levels of curiosity and eager enthusiasm for open-ended problems.
  • Familiarity working with product analytics solutions and event based analytics.
  • Passion for cryptocurrency and blockchain innovations.
  • Excellent written and verbal communications skills; ability to translate insights into clear and actionable plans for a product.
  • Experience with data science and relevant analytics/ML libraries.
  • Utilizing AI to integrate different  products & strategies will be a plus.
    • Why Binance
    • Shape the future with the world’s leading blockchain ecosystem
    • Collaborate with world-class talent in a user-centric global organization with a flat structure
    • Tackle unique, fast-paced projects with autonomy in an innovative environment
    • Thrive in a results-driven workplace with opportunities for career growth and continuous learning
    • Competitive salary and company benefits
    • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

    Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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