SEO Specialist, Binance Academy

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4 months old

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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Binance Academy is the leading platform for free, comprehensive, and accessible blockchain and cryptocurrency education, featuring over 1,000 articles and glossary entries, as well as courses on blockchain, cryptocurrency, and web3. As the educational arm of Binance, we are committed to empowering individuals and communities worldwide with the knowledge they need to navigate the blockchain revolution confidently. Our mission is to demystify blockchain technology and make learning engaging and approachable, whether you’re a beginner exploring the basics or an expert delving into advanced topics.
Binance Academy is looking for a creative and skilled Technical SEO Specialist to drive SEO initiatives and enhance the visibility of our educational content across a global audience.
In addition to identifying and flagging technical SEO issues, the ideal candidate will guide our tech teams to implement the necessary fixes. This role requires a deep understanding of technical SEO principles and the ability to communicate effectively with technical teams to ensure optimal website performance and search engine visibility.
By improving search engine performance and boosting traffic to our educational resources, you’ll play a pivotal role in driving awareness and engagement with Binance Academy.

Job Responsiblities:

  • Conduct comprehensive technical SEO audits to identify issues affecting website performance and search engine rankings.
  • Utilize SEO tools and analytics platforms to monitor and analyze website health, crawlability, and indexation.
  • Identify, flag and prioritize technical SEO issues such as broken links, crawl errors, duplicate content, site speed issues, and mobile usability problems.
  • Collaborate with tech teams to provide clear and actionable recommendations for resolving technical SEO issues
  • Conduct follow-up audits to verify that issues have been resolved and improvements have been achieved.
  • Monitor website performance metrics, including organic traffic, search rankings, and site speed, to assess the impact of technical SEO efforts.
  • Generate regular reports on technical SEO performance and provide insights and recommendations for continuous improvement.

    • job Requirements:

  • 3+ years of proven success in technical SEO, ideally for an educational or content-focused web3 platform with a large B2C audience.
  • Strong understanding of SEO principles, search engine algorithms, and best practices.
  • Proficiency with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, SEMrush, Ahrefs, and others.
  • Excellent analytical skills and the ability to interpret data to make informed decisions.
  • Strong communication skills, with the ability to convey technical concepts to non-technical stakeholders.
  • Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.
  • Familiarity with web development technologies (HTML, CSS, JavaScript) and content management systems (CMS).
  • Up-to-date knowledge of ranking factors, search engine algorithms, and SEO trends.
  • Knowledge or interest in the cryptocurrency and blockchain industry is a strong plus.
    • Why Binance
    • Shape the future with the world’s leading blockchain ecosystem
    • Collaborate with world-class talent in a user-centric global organization with a flat structure
    • Tackle unique, fast-paced projects with autonomy in an innovative environment
    • Thrive in a results-driven workplace with opportunities for career growth and continuous learning
    • Competitive salary and company benefits
    • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

    Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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