Our Mission and Opportunity
Early education is one of the greatest determinants of childhood outcomes, is a must for working families, and has lasting social and economic impact. Brightwheel’s vision is high quality early education for every child. We pursue this by directly supporting teachers in the classroom, engaging parents in the development of their kids, and enabling the small businesses that make up the backbone of the $175 billion early education industry. Brightwheel is the most loved technology brand in early education, trusted by tens of thousands of providers and millions of educators and families.
Our Team
Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a fully remote team with employees across every time zone in the US. Our exceptional investor group includes Addition, Bessemer, Emerson Collective, Lowercase Capital, Mark Cuban Notable Capital, and others.
Who You Are
Brightwheel is seeking a strategic and data-driven Director of Product Marketing & Pricing to shape the future of how we serve early childhood education (ECE) programs. You bring a unique mix of expertise in product marketing, market insights, and pricing strategy, coupled with a proven ability to lead high-performing teams and deliver results. You are an expert at turning customer and market insights into highly effective strategies that drive adoption, retention and growth across product lines and channels.
What You'll Do
Lead Go-To-Market Excellence: Craft and implement messaging, positioning, and go-to-market strategies that drive adoption, retention, and revenue growth across new and expanding product linesDiscover Market Insights: Lead efforts to deeply understand customer needs, market trends, and competitive dynamics, turning data into actionable insightsPosition in the Market: Create and refine compelling product positioning and messaging frameworks that resonate with ECE programs and differentiate Brightwheel in the marketBuild a Top-Tier Team: Hire, mentor, and lead a high-performing product marketing team, fostering a culture of creativity, collaboration, and data-driven decision-makingShape Pricing Strategy: Refine and develop pricing strategies and plans, in collaboration with Finance, ensuring business and market alignmentDrive Enablement: Partner closely with Sales to provide the tools, training, and insights needed to win in competitive markets, including battle cards, playbooks, and messaging resourcesCollaborate for Results: Work cross-functionally with Product, Demand Generation, and Sales teams to align go-to-market strategies, ensure seamless execution and delivery of world-class results across channelsQualifications, Skills, & Abilities
8+ years of experience in product marketing roles, preferably within a fast-paced B2B SaaS environment serving SMBs3+ years of experience in leading a PMM teamA strong track record of driving adoption, retention, and revenue growth through innovative marketing strategiesExperience in pricing strategy and rolloutsDemonstrated success in building, leading, and mentoring high-performing teamsExceptional ability to translate complex data and market insights into actionable initiatives and strategiesProven experience working closely with Product, Sales, and Marketing teams to align goals and deliver resultsMastery in crafting clear, compelling, and differentiated messaging tailored to customer needsBrightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
