Who we are
At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.
What we do
The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!
Role overview
The Ad Operations Specialist will be responsible for managing the operational execution and success of OEM advertising campaigns across multiple platforms. You will work closely with the sales team (client partner and account manager) during the pre and post sales process to create compelling marketing programs that support client business objectives. You will oversee detailed elements of this function that include cross-checking ad tags for campaign set-up, tracking metrics, identifying issues that may impact performance or delivery, and making adjustments to drive campaign effectiveness.
What you'll do
- Support and manage multiple advertising campaigns (display, social, video, programmatic) with multiple advertisers, simultaneously.
- Master the CarGurus’ creative and technical specs and be able to communicate them to both internal and external audiences.
- Acquire creative assets from clients and verify compliance with CarGurus ad specs.
- Develop and traffic online advertising campaigns to meet contractual obligations and drive revenue.
- Handle status updates to the internal sales team upon campaign launch.
- Provide comprehensive, weekly campaign health reporting and analytics to ensure campaign pacing and performance.
- Recommend campaign delivery and performance optimizations to the sales team during the campaign flight.
- Create custom reporting deliverables per client request.
- Support end of month reporting for billing reconciliation.
- Partner with the sales team to organize and attend client engagement activities.
What you'll bring
- 2+ years of digital advertising experience (automotive media planning and buying experience preferred).
- Excellent communication skills and the ability to communicate cross functionally.
- Traffic and campaign implementation and optimization experience required.
- Excellent analytical skills required. Candidates should be able to review large data sets, identify key trends, and make recommendations based on client goals.
- Strong Microsoft Excel skills (pivots tables and VLOOKUP) and experience across Google Suite (Sheets, Slides, Docs, etc.).
- Knowledge of online advertising industry terms, concepts and business models.
- Ability to simultaneously manage multiple campaigns, internal projects, and client deadlines successfully.
- Experience with CM360, GAM, DV360, and Meta Ads Manager preferred (other various 3rd party creative and ad serving systems are a plus!).
Working at CarGurus
We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.
We welcome all
CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid