Circ's flexible technology is powering the clean closet and helping the fashion industry make monumental strides toward a truly circular eco-economy.   

We’ve pioneered a technology that can recycle polycotton — what the majority of our clothes are made of — into reusable fibers. In essence: our process takes textile waste and turns it into materials that your most beloved fashion labels can use for tomorrow’s clothes.   

Circ is a registered B Corp Company, named one of Fast Company's Most Innovative Companies and a finalist in the Earthshot Prize. We’re unafraid to tackle the hardest challenges and we set ambitious goals that ensure our hard work will make the maximum impact.

Overview 

The Senior Director, Marketing and Brand Strategy role is responsible for shaping and maintaining Circ’s brand image and ensuring that it resonates effectively with target audiences.  The candidate develops and implements brand/product strategies, oversees marketing and communication initiatives and ensures that efforts advance the company’s mission.

*Remote - candidate MUST be based in U.S. Eastern Time Zone

Responsibilities

• Provide leadership in marketing strategies from ideation to execution in order to make Circ the 1^st choice in sustainable materials.
• Build brand awareness and create impactful campaigns that resonate with our target audience and drive commercial engagement forward.  Develop and implement comprehensive brand and product strategies.
• Develop the product marketing strategy in alignment with the business objectives and through collaboration with stakeholders.
• Plan and execute marketing campaigns for product launches and key messaging moments. Build a suite of exceptional marketing collateral and sales enablement materials.
• Lead creative market development strategy to position the brand optimally in a global, digitally driven product economy.
• Inform pricing, go-to-market strategies and customer/category segmentation. Provide market research, competitive analysis and insights to shape brand and product differentiation.
• Stay ahead of the curve by continuously monitoring emerging circularity trends, innovations, and competitive activities. Collaborate closely with key stakeholders and adjust marketing strategies proactively in response to industry shifts.
• Effectively manage external agencies and support staff

Qualifications

• Bachelor’s degree in marketing, Business Administration, Communications, or related field. MBA preferred. 
• 10+ years of successful strategic marketing experience in B2B global companies
• Experience working in fashion, fabrics or markets related to the textile industry or textile-adjacent specialty materials.
• Has grown a new product or product line, especially in B2B categories.
• Firm understanding of B2C brand development as a component of B2B ingredient marketing.
• Experience driving go-to-market strategy in different business models and channels 
• Demonstrated financial acumen, communication and analytical skills.
• Demonstrated experience in leading, coaching and developing talent
• Ability to think strategically and creatively.
• Ability to effectively network and influence customers, value chain partners and key opinion leaders
• Strong project management skills
• Ability to travel >30%.

Compensation and Benefits 

Circ stock options 

Flexible PTO, an average of 14 company holidays, in addition to an extended end-of-year break 

Volunteer time off 

Competitive medical, dental and vision insurance 

Employer HSA contribution on certain plans 

Access to health benefits such as a monthly wellness stipend and TalkSpace membership 

Diversity, Equity, and Inclusion at Circ 

We believe an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re looking for candidates who can expand our culture and challenge business as usual. We strive to foster an environment where all team members can bring their whole selves to work, by their own definition, and we strive to provide all candidates with an equitable and accessible recruitment process.  

We provide equal employment opportunities to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics.  

In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.  

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.  

If we can offer accommodations for you in the recruitment process, or if you have feedback on how to make our recruiting more equitable or accessible, please let us know!