Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality. We currently have over 10 million social media followers including some of the most influential personalities in music, art, pop culture and fashion. We’re also backed by strong consumer-focused investors who share in our vision of building one of the world’s next great consumer brands.
Our team is growing quickly and we are hiring across many functions. We are looking for team members who are equally passionate about what we do and excited about joining the Dolls Kill crew.
About the Role:
As the Director, Acquisition Marketing, you will optimize & scale our customer acquisition efforts across sales and marketing channels. Your responsibilities will include planning and executing paid media campaigns, using data to optimize media spend efficiency and drive profitable growth, and understanding our customer to deliver best in class creative. Your expertise extends across but is not limited to web, app, TikTok, Meta, other social media apps, and search engines. You have a passion for ecommerce and are a highly analytical person with a growth mindset. You continuously innovate and keep up with trends in the digital marketing landscape.
Responsibilities:
● Direct performance media budgets across channels managing to measurably incremental newly acquired customers and sales
● Collaborate cross functionally, connecting the dots between assortments, creatives and sales objectives
● Optimize campaign structures hands on in platform, including Meta, Google, and Tiktok. Analyze data and take action to drive performance
● Understand the psychological drivers of success by channel, audience and creative, relay insights to the team and operationalize into campaigns
● Identify arbitrage opportunities to drive incremental profitable sales through campaign structure, bid strategies, ad format optimization, audience matching and creative testing
● Collaborate to improve full funnel reporting and attribution
● Monitor consumer and competitive landscape for new trends; Evaluate, recommend and execute entering new performance marketing channels
● Support brand marketing activities with thoughtful measurement and data-driven recommendations.
Required Skills:
● Minimum 7 years of experience in DTC ecommerce advertising
● At least 7 years of experience in prominent paid media platforms (Google Ads and Meta)
● Deep hands on expertise expertise in Google Ad ecommerce campaign optimization
● Proven experience taking data driven approaches to marketing and media buying.
● Roll up sleeves attitude with extreme attention to detail and willingness to be hands-on in driving results.
● Ability to handle multiple tasks, priorities, and deadlines.
● Experience hiring and mentoring advertising talent
● Excellent interpersonal skills and willingness to work in collaboration with cross-functional teams.