FL100, Inc. is a privately held, early-stage company pioneering the use of artificial intelligence-based agents to build an integrated, end-to-end platform for AI-driven product innovation. FL100 has created intelligent and reliable AI agent-powered workflows for emergent product innovation. Emergent product innovation leads to new products with breakthrough market adoption that generate new sources of value by solving for large unmet consumer needs and creating demand that did not exist previously.

FL100 is backed by Flagship Pioneering, an innovation enterprise that conceives, creates, resources, and builds companies that invent breakthrough technologies to transform health care, agriculture, and sustainability. Flagship has created over 100 groundbreaking companies since 2000, including Moderna.

Position Summary: 

We are seeking a highly motivated and innovative individual to join our team as the Director of Digital Marketing. This individual will deliver on key projects and initiatives that are critical to our business, including digital go-to-market strategy and execution, partnership with large digital platforms, and digital product creation and evolution. The successful candidate will have deep knowledge of the online small and medium sized business (SMB) needs across online advertising, consumption, and measurement. The will use their influence and relationship-building skills to discover the evolving business needs of SMBs and develop and execute strategies to shape how new and existing businesses grow. They anticipate how decisions are made, persistently explore and uncover the trends that shape the business vertical, and clearly articulate how FL100 can grow their businesses. The successful candidate will work closely with FL100 leadership and will directly contribute to the company's success by facilitating the commercial growth of FL100. The ideal candidate must be an independent, open-minded, goal-oriented strategic business thinker with excellent communication skills and comfortable working in a fast-paced entrepreneurial environment. 

Key Responsibilities:

Digital Go-To-Market Strategy

• Work closely with FL100 leadership to develop and continuously evolve product roadmap, digital go-to-market (GTM) strategy, and partnership opportunities to maximize value creation
• Specifically create and deliver GTM via creative solutions, playbooks, communications/email campaigns, monetization campaign strategies, strategic value packages, research enablement, case studies, thought leadership
• Deliver client engagement strategies to ensure stickiness and loyalty
• Collaborate with FL100 leadership to evaluate and implement business model innovations, including non-traditional business models
• Proactively identify and conduct due diligence on platform expansion opportunities; work closely with development team on product features and prioritization based on market insights
• Proactively identify partnership opportunities, including but not limited to eCommerce platforms
• Collaborate with FL1000 leadership to inform financial models for revenue forecast, refine business case, and guide FL100’s commercial growth initiatives

Customer Acquisition and Retainment

• Develop and implement customer acquisition and retainment plans, oversee content creation, track KPIs and dynamically adjust as needed
• Deliver narratives and sales materials to source new customers
• Proactively analyze customer insights to inform overall business strategy

Business Intelligence

• Maintain an up-to-date view on industry trends and competitive landscape among relevant generative AI startups and generative AI efforts being pursued by large companies
• Work closely with FL100 leadership to articulate product differentiation, inform and adjust overall product strategy as needed

Qualifications:

• 10+ years of professional experience, including in digital marketing and go-to-market strategy for software/SaaS products with a high-velocity, inside and enterprise sales motion.; familiarity with major digital marketing channels and technology
• Proven ability to grow and scale software products targeted at SMB owners, product developers and marketers.
• Deep understanding of how SMB commerce clients manage accounts, operate, and share/educate the sales pod to drive the business, specifically sectors such as Apparel & Accessories, Health & Beauty, Home & Living and other Consumer Goods sectors.
• Ability to meld technical understanding, market insights, and competitive intelligence into compelling, value-creating strategies
• Passionate about the latest trends in generative AI and their applications to product innovation
• Solution-oriented, first-principles problem solver
• Strong project management and facilitation skills
• Curious, sharp business acumen
• Results-driven, high-performer with highly collaborative style. Start-up experience is a must; you’re comfortable operating in a fast-paced, ambiguous environment.
• Excellent presentation and written communication skills
• Excellent computer skills, especially with PowerPoint and Excel

More About Flagship Pioneering

Flagship Pioneering is a bioplatform innovation company that invents and builds platform companies, each with the potential for multiple products that transform human health or sustainability. Since its launch in 2000, Flagship has originated and fostered more than 100 scientific ventures, resulting in more than $90 billion in aggregate value. Many of the companies Flagship has founded have addressed humanity’s most urgent challenges: vaccinating billions of people against COVID-19, curing intractable diseases, improving human health, preempting illness, and feeding the world by improving the resiliency and sustainability of agriculture.  Flagship has been recognized twice on FORTUNE’s “Change the World” list, an annual ranking of companies that have made a positive social and environmental impact through activities that are part of their core business strategies, and has been twice named to Fast Company’s annual list of the World’s Most Innovative Companies. Learn more about Flagship at www.flagshippioneering.com.

Flagship Pioneering and our ecosystem companies are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

At Flagship, we recognize there is no perfect candidate. If you have some of the experience listed above but not all, please apply anyway. Experience comes in many forms, skills are transferable, and passion goes a long way. We are dedicated to building diverse and inclusive teams and look forward to learning more about your unique background.

Recruitment & Staffing Agencies: Flagship Pioneering and its affiliated Flagship Lab companies (collectively, “FSP”) do not accept unsolicited resumes from any source other than candidates. The submission of unsolicited resumes by recruitment or staffing agencies to FSP or its employees is strictly prohibited unless contacted directly by Flagship Pioneering’s internal Talent Acquisition team. Any resume submitted by an agency in the absence of a signed agreement will automatically become the property of FSP, and FSP will not owe any referral or other fees with respect thereto.