Principal Product Manager, Communications Platform

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About Gusto

Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.

Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy

By The Numbers

  • Named #1 best software for small business of 2024 by G2
  • 2,700+ employees in the United States, Canada, Mexico, and Turkiye and growing 
  • Over $500M in annual revenue 
  • The SMB market is large (and growing!) with huge opportunities for Gusto to make an incredible impact for SMBs 
    • There are 6.2M employers in the US, 98% have fewer than 100 employees (1) 
    • 550,000 new businesses are created each year in the US (1) 

What Product Management Is Like At Gusto

  • We’re looking for high-autonomy, entrepreneurial Product Managers to come build high-impact solutions for small businesses and their employees. We believe in high-ownership Product Managers who operate like business owners - owning an entire roadmap end to end and shipping product all the way from strategy through to the nitty gritty details.
  • Our Product team is lean, which means you’ll have a high degree of impact and ownership. 
  • We’re here to serve small and medium businesses. Gusto has a strong mission-driven culture, and we care deeply about lifting up these business owners. 

About the Role:

Gusto has a unique opportunity for an accomplished communications platform product leader to re-think customer communications within the entire Gusto portfolio. This exciting opportunity represents the inflection point that the Gusto Communications Platform currently faces – it serves its current jobs to be done well with a complex todos and communications system, but what will it take to help bring Gusto into the next 3-5 years? This will be your question to answer, and an opportunity to go from strategy to roadmap to execution while leading the existing, high-performing, team that has gotten us this far. The role reports into Gusto’s Core Experiences product group and plays a key role in driving customer awareness and actions to successfully run their business on Gusto.

About the Team:

In this role, you will collaborate closely with Engineering, Design, Data, Marketing, and other cross-functional partners to deliver and scale innovative solutions that meet the evolving needs of our users and stakeholders. This team delivers the full stack, from direct-to-customer solutions, as well as core orchestration engines and internal-facing platform APIs that enable other product teams at Gusto to build consistent and powerful communications experiences.

Here’s what you’ll do day-to-day:

  • Ownership: You will create the multi-year vision, strategy, and roadmap for the Communications Platform to meet key organizational OKRs. This includes ensuring that the platform’s infrastructure meets expectations and supports primary jobs to be done.
  • North Star: Your goal is to elevate the Communications Platform, expanding its functionality to better serve customers, enhance product offerings, and meet compliance requirements, all while measuring performance against key indicators to inform future improvements.
  • Collaborate: You’ll work closely with Design, Engineering, peer Product teams, Compliance, and Legal to develop, launch, and manage/rearchitect the Comms Platform infrastructure.
  • Communicate: You will effectively communicate your work across technical and non-technical decision-makers.
  • Coordinate: You will manage dependencies across other product development teams to ensure seamless execution.
  • Research: You will conduct market research to inform strategy and improve platform performance over time.

Here’s what we're looking for:

  • 8+ years of product management experience driving platforms and systems including experience leading communication platforms or products that involve messaging, notifications, or real-time communications
  • Ability to translate business requirements into technical specifications and work closely with the engineering team to deliver remarkable solutions
  • Proven track record of successfully leading complex projects from concept to launch
  • Expertise in identifying and understanding patterns across interconnected systems
  • Strong data literacy, and the ability to derive data-driven insights that guide strategic decision-making
  • Strength in finding clarity in ambiguous situations to make informed and well-reasoned decisions
  • Exceptional communication and interpersonal skills, with the ability to influence and inspire cross-functional teams

If you don't think you meet all of the criteria above but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

Our cash compensation amount for this role is $181,000/yr  to $223,000/yr in Denver & most major metro locations, and $212,000/yr to $262,000/yr for San Francisco, Seattle & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise and may vary from the amounts listed above.

Where do PMs at Gusto work?

We have offices in Denver, San Francisco, and New York and have remote team members across the US and Canada. We are actively hiring for the following Centers of Gravity: Toronto, Canada, Atlanta, GA, Austin, TX, Chicago, IL, Denver, CO, Los Angeles, CA, Miami, FL, and Seattle, WA. Our open roles will specify on the careers page and in the job description where the position is eligible for work. 


Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas. 

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.


Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto. 

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

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