About the Role:

As a Senior Performance Marketing Manager you will be the subject matter expert for go-to-market experimentation across various media executions (e.g. Google ads, Bing ads, content syndication, direct mail). You will build fast-growing marketing programs, focusing on B2B and SaaS. You’ll be a member of the Paid Acquisition team and partner closely with our marketing analytics, product marketing, and creative teams to plan, buy, and optimize targeted media campaigns, delivering on direct response goals. You’ll scale our programs with multi-million dollar budgets amongst an ambitious and growing team, owning both the strategy and execution. You’ll help us devise cross-channel campaigns and help drive advancement in our analytic capabilities. If you have experience with revenue driven campaign management and want to dramatically scale a disruptive company, we would love to hear from you! 

Here’s what you’ll do day-to-day:

• Bring your successful experience growing businesses through advertising and innovative thinking together to create break-out successes
• Launch, scale, and optimize best-in-class paid media campaigns to drive high-value customer acquisition across online (e.g. Demand Gen, Pmax, YouTube) and offline channels (e.g. direct mail)
• Build net new processes and roadmaps to scale emerging media
• Drive reporting and analysis on campaign effectiveness to provide actionable insights and make informed decisions for continuous optimizations across operations, targeting, creative, and landing pages
• Execute and analyze various media campaign studies to measure incremental impact, causal impact, and A/B testing
• Develop forecasts and budgets, driving and executing spend optimization decisions rapidly
• Collaborate with other growth teams to formulate hypotheses, automate processes, and execute on experiments in the marketing funnel that will drive exponential revenue for Gusto.
• Partner closely with the Sales team to align marketing strategies with sales objectives, building a unified approach to driving revenue growth across the customer journey.

Here’s what we're looking for:

• 6+ years of hands-on-keyboard experience managing $10m+ budgets for paid media programs, including YouTube, Demand Gen, Performance Max, display, and direct mail, ideally with a focus on B2B SaaS.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and present to leadership.
• Strong working knowledge of Excel, including advanced functions.
• Proven track record of building and executing experimentation plans, including creative testing.
• Strong analytical skills and experience using data to drive decision-making.
• Proven track record of accelerating revenue growth via standing up new marketing strategies across multiple markets and channels.
• The ability to think strategically and develop comprehensive, data-driven marketing plans.
• Thrive in a fast-paced environment and have a demonstrated capacity to balance speed and quality.
• Strong knowledge of the media industry and landscape.
• Passionate about Gusto’s mission and the impact we can have on the world.
• Experience with tag management platforms (e.g. Tealium) to implement client-side pixel tracking, server-sider connectors, and audience segmentation.

Extra credit:

• Fluency with modern business intelligence tools (Amplitude, Tableau, etc.)
• Experience with understanding campaign impact through various measurement and attribution methodologies (first-touch attribution, multi-touch attribution, media mix modeling, incrementality measurement or similar).
• Strong working knowledge of digital campaign management platforms (e.g. DV 360, The Trade Desk, or other DSPs).

Our cash compensation range for this role is $104,000/yr to $136,000/yr in Denver & most remote locations, and $127,000/yr to $155,000/yr in San Francisco & New York. Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.