The role

We are seeking a highly agile, strategic and data-driven Analytics & Retention Manager to help us build data-driven strategies to grow and optimise our business, in addition to taking ownership of retention marketing activities that drive engagement and repeat business.

This is a unique opportunity for a data and growth-focused candidate to help us build data driven insights to develop strategies to grow and optimise our business. You will join the Ireland Marketing team, reporting to the Head of Marketing. You’ll be an integral part of a high-performing team where collaboration and focus are key to achieving our shared growth goals.

We foster an engaging and supportive environment where every team member feels valued. You'll become a trusted adviser to Marketing and the IE Leadership team by understanding, shaping and solving analytical business challenges, jointly formulating and developing implementation strategies. 

At HelloFresh, we are data-driven and performance-focused. We thrive on seeing the measurable contributions of our efforts to the overall success of the business. It’s this connection between our work and its impact that fuels our passion for growth and innovation within the marketing team.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Take a proactive, in-depth approach to analysing performance metrics to uncover gaps and opportunities for market growth. Effectively communicate insights to the Ireland Leadership Team and provide strategic, actionable recommendations.
• Measure, benchmark, and monitor the performance of IE Marketing, proactively identifying opportunities to improve key business KPIs. Take full ownership of maintaining and optimising core performance dashboards while analysing the performance of the referrals programme. Propose and implement data-driven initiatives to drive continuous improvement and business growth.
• Support the IE Marketing team in developing and maintaining channel-specific dashboards and reports to effectively monitor, optimise performance, and ensure accurate reporting.
• Accurately forecast and manage the marketing budget: including partnering with the local finance team to forecast the annual budget for the market.
• Drive the local retention strategy by taking full ownership of strategic direction, planning, execution and performance analysis to enhance customer engagement and achieve key business objectives
• Collaboration & Stakeholder Management: Work closely with cross-functional teams, including Analytics, and local and global marketing teams to analyse data, and build hypothesis to optmise activity
• Relationship Management: Build and maintain strong relationships with internal teams, both locally in Ireland and across international markets
• Strategic Optimisation: Analyse and report on campaign performance, using data to refine strategies and meet growth objectives

What you’ll bring

• A data-driven marketer with experience using SQL (Python a plus), Google Sheets/Excel and Tableau
• Ability to create ad-hoc insights, reporting and visualisation 
• Experience in building dashboards - we use Tableau
• Experience in performing analysis with large datasets and knowing what the common pitfalls are
• Preferably experience in working with web analytics (Google Analytics, Meta AA)
• Experience managing marketing campaigns - experience with retention and referral activities a plus
• A proactive and independent worker who takes initiative and requires minimal supervision to complete tasks efficiently.
• An agile thinker who thrives in a fast-paced environment and can pivot quickly to meet changing priorities.
• A strategic, data-driven mindset with a hands-on approach to campaign management and optimization.
• Excellent collaboration skills, with the ability to manage multiple stakeholders and projects simultaneously.

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• 70% off HelloFresh boxes
• Company pension scheme
• Choice of Corporate gym membership/wellness allowance
• Work from Home Budget
• Irish Life Private Medical Insurance
• Mental health first aiders and an employee assistance programme, including free Headspace membership for you and five friends/family
• Dog friendly office!
• If in the office, enjoy snacks, coffees and drinks
• Cycle to work scheme
• Group Life Assurance
• Range of company and team activities (offsite away trips, monthly team breakfast, weekly optional drinks)

Location: 16 Sir John Rogerson’s Quay, Dublin D02 DH34

Hybrid Working Policy
We offer a hybrid working policy, allowing flexibility to work from home and in the office. For more details on eligibility and how this applies to the role you're applying for, please consult with your recruiter.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

Next steps: Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks.