Editorial Marketing Manager

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7 days old

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Founded in 2005, Hypebeast is a leading platform for contemporary fashion and culture that highlights curated brands and emerging lifestyles through editorially-driven news and features. Its devotion to discovery has made it one of the premier online destinations for fashion and lifestyle editorial and news. Currently operating in over 15 markets, readers can stay up to date with the latest culturally-relevant news and developments on men’s fashion. 

Hypebeast is looking for a Marketing Manager to join our rapidly developing team. We require a strategic and data driven leader who understands the world of digital marketing with critical thinking abilities and possesses skilled communication methods who has a proven track record with expertise in user acquisition and retention, and newsletters.

This role requires a detailed understanding of publishing tools, analytic tools and social marketing technology along with all native platforms (Instagram, TikTok, Twitter, Facebook, YouTube, and more). You must be able to demonstrate a clear ability to develop tactics and campaigns that drive business goals such as audience growth, engagement, acquisition, reach and maintenance. An in-depth knowledge of brands, culture and fashion is a plus but also the ability to spot trends across different fields and apply them to this specific area.

Responsibilities:

  • Lead and develop performance marketing for Hypebeast’s media platforms, growing users through digital efforts.
  • Oversee Hypebeast’s digital platforms, ensuring we keep up to date with best practices and strategies.
  • Hold accountability for the growth and expansion of our audience through different avenues such as newsletter strategies.
  • Work closely with our sales teams to monetize Hypebeast’s newsletter offerings, and advise on new areas of growth.
  • Develop tactics, plans, partnerships, tools that help achieve the business goals.
  • Assist in communication with internal editorial leads and teams on priorities and best practices.
  • Identify emerging subcultures and new communities that Hypebeast can grow into, in order to expand our audience reach and strategize growth.
  • Report on campaigns and augment based on analysis to ensure the most effective approach.
  • Work closely with Hypebeast HQ to ensure editorial alignment.

    • Requirements:

  • 5+ years of experience in newsletter publishing and business development.
  • Experience in CRM is a plus.
  • Proficient in Google Analytics and newsletter platforms/tools.
  • Basic in Photoshop.
  • Excellent verbal and written communication skills.
  • Possess a high level of creativity and out of the box thinking.
  • Proven experience in developing and executing successful editorial marketing strategies that are native to individual channels and demonstrate tangible ROI.
  • Deep ability to collect, analyze and use website data to affect change.
  • Flexibility to work nights, weekends and across different time zones if necessary.
    • If you think you’ve got what it takes, please provide your cover letter, CV, portfolio and expected salary.

    This position is based and located in Hong Kong. Candidate must be eligible to work in Hong Kong.

    Personal data collected is for recruitment purpose only.
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