Senior Associate – CRM Data Strategy & Governance

Who are we and What do we do?

InMobi is the largest independent mobile advertising network in the world. Building a new company in 2007 was no ordinary task. As the recession hit, the iPhone was born and launched a revolution. Mobile advertising wasn’t yet a thing, other than SMS, and venture capital funding was hard to come by for four guys in India.  Yet with passion, foresight, and conviction – InMobi charted its own course, helping to transform the way consumers engage with their phones and create today's booming app economy wherein consumers now spend 4.2 hours per day.  After fourteen years of innovation, our end-to-end advertising software platform, connected content and commerce experiences have formed a powerful engine for growth that activates audiences, drives real connections, and diversifies revenue for companies around the world. Our global organization of InMobians are excited to continue discovering and developing impactful technologies that will continue to transform people, businesses, and society. With offices on five continents, InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 1.64 billion devices, in over 165 countries, through more than 200 billion mobile ad impressions monthly. The company has over 17 offices including Bangalore (HQ), London, New York, Paris, San Francisco, Shanghai, Beijing, Seoul, Singapore, Tokyo and Dubai.  
For more information, please visit http://www.inmobi.com  

What’s the InMobi family like?

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion. 

What do we promise?

We offer an opportunity to have an immediate impact on the company and our business. The work that you shall do will be mission critical for InMobi and will be critical for Data Governance and Sales Effectiveness, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.  

Position Overview

We are seeking a Lead – CRM Data Strategy & Governance who will play a pivotal role in ensuring the accuracy, consistency, and reliability of our Salesforce data. This role will be accountable for implementing robust data governance frameworks, maintaining data hygiene, ensuring seamless integration with downstream systems, and serving as the custodian of Salesforce data architecture to ensure accurate data capture. The Lead – CRM Data Strategy & Governance will work closely with various teams to enforce data quality standards and drive initiatives that enhance the integrity of our data assets.

Roles and Responsibilities

• Develop and execute a strategic plan for CRM data management, aligning data initiatives with business objectives and optimizing the use of data across the organization.
• Collaborate with stakeholders to define data requirements, set strategic goals, and ensure that CRM data supports overall business strategy and growth.
• Establishing policies, procedures, and standards for ensuring the accuracy, consistency, and security of CRM data.
• Establish and enforce rules for data entry, access control, and data quality maintenance, ensuring that CRM data adheres to best practices and remains consistently high-quality over time.
• Implementing processes to maintain high standards of data hygiene, including regular data cleansing, deduplication, and validation, to ensure that CRM data remains accurate and reliable
• Manage and maintain data hygiene metrics, ensuring the accountability of Salesforce data flowing into other tools and platforms for Business Intelligence.
• Ensure seamless integration of CRM data with other business systems, including marketing, sales tech stack tools, ERP systems, and downstream data platforms, to deliver a unified and comprehensive view of customer profiles and business segmentation.
• Managing the full lifecycle of CRM data, from data acquisition and storage to archiving and deletion, ensuring that data is handled appropriately at each stage.
• Leveraging CRM data to generate insights that inform business decisions.
• Ensure clean and accurate data flow to the Business Intelligence team, particularly regarding lead enrichment, accounts, opportunities, products, and Channel IOs.
• Ensuring that CRM data is protected from unauthorized access and breaches, and that it complies with relevant regulations and standards

Qualifications

• Bachelor’s degree in information systems, Business Administration, or a related field.
• 5+ years of experience in data governance, data management, or Salesforce administration.
• Strong understanding of Salesforce, including data structures, workflows, and integration capabilities.
• Proven ability to develop and enforce data governance policies and procedures.
• Excellent analytical, number crunching, problem-solving, and communication skills.
• Ability to work cross-functionally and collaborate with teams such as Sales, Engineering, and Business Intelligence

What Success Looks Like

Success in this role is defined by the establishment of robust data governance frameworks that ensure Salesforce data is consistently accurate, reliable, and up to date. This results in significant improvements in data hygiene, with a marked reduction in errors, duplications, and inconsistencies. As a result, Business Intelligence teams can rely on clean, timely data to create dashboards that accurately reflect the state of the business, driving better decision-making across the organization. The implementation of these governance practices leads to enhanced operational efficiency, reduced data-related risks, and a clear link between improved data management and positive business outcomes, such as increased sales performance, more effective targeting, and streamlined operations.

A strong CRM Data Strategy aligns with business objectives, supports effective customer relationship management, and drives better decision-making across the organization by ensuring that the right data is available to the right people at the right time.