We are currently looking for a talented and driven Performance Marketing Executive to join our team in Istanbul. As we expand our presence and capabilities in Istanbul, it becomes increasingly important to raise awareness and boost user acquisition through online advertising. Your key objective would be to drive User Acquisition growth for our Istanbul market.
What we seek:
Performance Marketing mindset: To use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budgetData Driven: To analyze and utilize existing data from various tools and platforms on hand to make informed decisions. Creating end to end marketing campaigns based on data research and analysisExpert in Google Ads & Paid Social: Have hands-on executional experience in managing Google Ads, Facebook Ads, other paid social platformsTest & Learn Mentality: To be open enough to try new channels & learn from them. A/B testing targeting, strategies and creatives.Problem-solver: To be able to find creative online campaigns to move User and Driver Acquisition numbersUser Empathy: To be able think from a perspective of a user or a driver & build user journeys which are seamlessHigh autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects. Performs other duties that may be assigned by management from time to timeWhat You'll Need:
A minimum of 3 years experience in digital marketing for e-commerce or app industryKnowledge in digital marketing funnels and application of advanced setup functionality with paid ads for performance ad platform (e.g. SEM and PPC)A strong understanding of ad formats in GoogleExperience in setting up remarketing/retargeting adsExperience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketingExperience in running A/B testingExperience in collecting and analyzing dataThe ability to source information and learn on the flyAn analytical and critical thinking mindsetIndependence, drive, and ability to work in a team
