Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning-fast and convenient way to book delivery and moving services whether they are at their home, at work, or on the go. People talk about O2O, we live it!
Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders every day. With 1600+ employees spread across SEA and LATAM, our 11-year-old company reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.
Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution, and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.
At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have the ambition to build an international brand by establishing an even more global presence.
The Opportunity:
Develop and implement digital media plans across various channels (e.g., Search Platforms, Social Media, Programmatics), aligning with overall marketing and individual campaign strategies.Plan and execute digital marketing campaigns focused on attracting driver partners and new users to join our platform, while keeping in mind the typical marketing funnel from awareness to conversionAssist in managing digital marketing budgets, ensuring efficient allocation of resources while maximizing ROI.Ensure consistent brand messaging across digital platforms.Create digital content optimized for different channels and target audiences according to your crafted strategy. Plan, communicate, and report on key performance metrics (KPIs) for all digital marketing activities.Collaborate with cross-functional teams (e.g., regional office, sales, operations) to achieve business objectives.Coach other members of the marketing team, fostering their understanding of the digital landscape.What We Seek:
Lead local digital marketing efforts, driving performance across the entire digital marketing funnel.Acquisition: Develop and execute digital campaigns to acquire new users and drivers cost-effectively across various channels.Performance Marketing: Manage and optimize paid digital campaigns (e.g., SEM, Paid Social) to maximize ROI and achieve performance targets.Content Marketing: Develop and implement a content marketing strategy to attract, engage, and retain target audiences.Social Media Marketing: Manage social media presence and engagement across relevant platforms.Data Analysis & Reporting: Analyze digital campaign data, generate reports, and provide insights to optimize performance.Website Management: Manage website content updates and ensure optimal user experience.Collaboration: Work closely with other functions to ensure alignment and achieve business goals. What You'll Need:
Minimum 5 years of experience in digital marketing, with a focus on performance marketing, content marketing, and social mediaExperience working in a data-driven, results-oriented environment, with a proven track record of using data and analytics to inform digital marketing strategies and drive impactful results.Strong analytical skills and proficiency in using digital marketing tools (e.g., Google Analytics, Google Ads, social media analytics platforms, social listening platforms).Ability to plan, organize, execute, and manage multiple digital marketing projects simultaneously.Deep understanding of digital marketing channels, trends, and best practices.Ability to develop and execute digital marketing strategies based on market research, customer insights, and competitive analysis.Hands-on experience with content creation, social media management, SEO/SEM, and paid advertising campaigns.
