About the company
Founded in Hong Kong in 2013, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving orders every day. We are revolutionizing the logistics industry by directly connecting customers and drivers through our technology. With 1600+ employees spread across SEA and LATAM, our company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.
At Lalamove we are characterized by living our values: passion, humility, grit and execution. So If you are an experienced, self-motivated, and innovative marketer or growth manager, we are waiting for you.
About the role:
This role offers an exciting opportunity to drive impactful marketing initiatives. As the Manager of the local marketing team for Lalamove Mexico, you will oversee all aspects of marketing, including building brand awareness and driving growth through the acquisition of new users and drivers. You'll work closely with both local and regional stakeholders to deliver marketing excellence and achieve strategic goals for Mexico.
What you will do:
You will be responsible for the marketing success in Mexico across all channels. Develop and implement local marketing plans to drive awareness, users and drivers acquisition and ultimately to achieve marketing KPIs such as user base growth, conversion rate etc.Manage internal and external resources to ensure marketing & PR campaigns to be rolled out as planned.Drive channel performance optimization of Facebook Ads, Google Ads, network campaigns, etc.Derive actionable insights from marketing and product data and take prompt actions in optimization growth hacking through constant testing to uncover new marketing opportunities.Oversee and grow the marketing team department, constantly identify revenue and partnership opportunities.To collaborate with other local and HQ teams such as HQ Marketing, Business Development, Platform Operations, Driver Operations, Product & Tech, Corporate Solution or any other appropriate functions as required.We are looking for someone who:
Has strong leadership skills to guide and coach our Marketing team to achieve our goals.Is results oriented and proactive, always thinking outside the box and how to grow the business and increase brand awareness. Is able to spot opportunities in different acquisition channels. Has strong ability to build and maintain relationships with partners, stakeholders, and internal teams.Has the ability to thrive in a fast-paced and dynamic environment.To be part of our team, you’ll need:
Bachelor’s degree in Marketing or a related field.Seniority of 5+ years with proven experience in marketing or growth roles in tech, preferably in a logistics/e-commerce fulfillment environment.Proven Leadership experienceProficient with marketing technology tools and able to turn marketing data into actionable insights.Data-driven with proven experience deriving marketing opportunities and strategy through data analysis and working in an ROI-driven organization.Previous experience in acquisition, digital and offline marketing, CRM or other growth marketing related roles would be a plus.Excellent verbal and written communication skills in Spanish and English.
If you are interested in our job opportunity, apply here or send us your CV in English to: claudia.sanchez@lalamove.com or send WA to 55 6702 4569.
