Ad Sales Manager - Monetisation

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about 1 year old

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About the Team

Associate Business Manager/Ad Sales Manager supports Meesho’s advertisers in meeting their advertising goals. Our objective is to increase the share of wallet as advertising revenue from these suppliers. Based on the supply mix available on the platform, the sales team will generate sufficient demand. It will handle large accounts and customise requests for suppliers and support in placing campaigns. Its objective is to make suppliers successful by growing business via advertising and increasing advertising spending on the platform.

About the Role

We’re looking for a hands-on, detail-oriented, analytical, and highly-motivated person to help scale Ads in Meesho. Advertising is our flagship monetisation vertical, and it is the backbone of our monetisation strategy. We’re further strengthening our offering by continuously building ad offerings, better features in existing offerings, and improving targeting capabilities and shopper engagement.

What You will Do

  • Take complete ownership of ad revenue from a set of head sellers
  • Building, Training and Managing a team of Account Managers associated with growing advertisers' accounts
  • Manage day-to-day ad operations of the team and build process efficiency
  • Identify supplier problems, opportunities to increase advertising business and create new advertising solutions for the long-term success of the high-value advertisers in their portfolio
  • Create and improvise on existing workflows, drive advertiser activation and retention programs, influencing performance on various Meesho Ad products
  • Leading and motivating the team to deliver on business goals. Be accountable to meet business goals for their function
  • Work with the team to identify and implement solutions and pilots to drive process efficiencies and business goals
  • Proactively work to unearth advertiser problems and work on building potential solutions
  • Analyze week-on-week revenue trends and identify levers to unlock opportunities for ad adoption and spends 
  • Ensure usage and adoption of advertising tools to capture all customer interactions
  • Enable the team to build a strong rapport with sellers to enhance the overall ads experience
  • Coordinate with Product, Analyst, Support and Seller onboarding teams for various projects

    • What Will You Need

  • Minimum 2 yrs of people management
  • Exposure to e-commerce, sales and advertising
  • Experience in data analysis, either professional experience or through your education
  • Experience in sales and marketing is preferred
  • Excellent communication and negotiation skills with the ability to face external and internal partners in a professional and mature manner, and a strong ability to handle objections
  • Desire to work in a fast-paced, challenging environment
  • Previous experience in account management or similar roles
  • Advanced computer literacy especially in Microsoft Office applications
    • About us 

    Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

    Our Mission

    Democratising internet commerce for everyone- Meesho (Meri shop) started with a single idea in mind -to be an e-commerce destination for the next billion Indian consumers and enable 100 million small businesses to succeed online. We provide sellers with a range of industry-first benefits such as zero commission and the lowest shipping cost.  Over 1.75 million sellers are registered on Meesho, growing their business by tapping the company’s massive customer base, state-of-the-art tech infrastructure, pan-India logistics at the lowest cost through third-party logistics providers in an 'Everyday Lowest Cost' channel for sellers. Affordable, relatable merchandise mirroring local markets has helped us make inroads with first-time internet users in the country. We cater to an underserved and unique customer base and cover every serviceable pincode in the country. Our unique business model and continuous innovation has enabled us to become the first Indian horizontal E-commerce company.

    Culture and Total Rewards

    Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent. Total rewards at  Meesho comprises of a comprehensive set of elements - monetary, non monetary, tangible and intangible in nature. Our 11 guiding principles, or "Mantras," are the backbone of how we operate -  influencing everything from recognition and evaluation to growth discussions. Daily rituals & processes like “Reflections”, “Listen or Die” , Internal Mobility Program, Talent Reviews, Continuous Performance Management - all  embody these principles. 
    We provide market leading compensation - both cash and equity-based - specific  to job roles, individual experience and skill along with our employee centric benefits and work environment. We focus extensively on holistic wellness - through our MeeCare Program - encompassing benefits and policies across physical, mental, financial, and social wellness aspects. This includes extensive medical insurance benefits for employees and their families, wellness initiatives like telehealth, wellness events, and gym & recreational discounts etc. To support work-life balance, we provide generous leave policies, parental support benefits, retirement benefits, and learning and development assistance. Through gratitude for stretched work, personalized gifts, engagement & fun at work - we promote employee delight at the workplace. Many other benefits such as salary advance support, relocation assistance, and flexible benefits plans further enrich the Meesho employee experience.

    Know more about Meesho here : https://www.meesho.io/