The Customer Marketing Manager is responsible for programs that deepen customer relationships, support pipeline, and highlight customer success. You’ll work cross-functionally with Sales, Customer Experience, and Marketing to develop campaigns, content, and experiences that celebrate our customers and fuel engagement, expansion, and retention. You’ll work closely with our most passionate customers, turning their successes into stories that shape the future of marketing.
This role reports to the VP of Communications, Content, and Customer Marketing
Responsibilities:
- Lead the Customer Advisory Board (CAB). Lead the planning and execution quarterly CAB meetings to be a world-class customer experience, fueling engagement, retention, and upsell opportunities
- Expand the Gifting Program. Transform and rethink the company’s gifting program to support business objectives (i.e., pipeline goals) and drive engagement (i.e., account-based, milestone, etc.)
- Expand the Customer Marketing Program. Collaborate closely with Lifecycle and Content Marketing teams to identify new opportunities to engage customers, leveraging data to track customer engagement and campaign effectiveness, continuously optimizing for performance to generate interest among target accounts and advance existing opportunities
- Drive Customer Engagement. Work closely with Growth Marketing to develop comprehensive Account-Based Marketing strategy to increase customer engagement, build relationships (i.e., with executive audiences), and drive revenue growth.
Qualifications:
- 3+ years of experience in customer marketing, lifecycle marketing, or B2B SaaS marketing
- Excellent communication and storytelling skills with a customer-first mindset
- Experience working cross-functionally in a fast-paced, collaborative environment
- Strong attention to detail and experience balancing a budget
- Data-driven approach with proficiency in using marketing automation, CRM tools (e.g., Marketo, Salesforce, Reachdesk), and analytics platforms
- Creative thinker with the ability to bring fresh ideas to customer engagement
The base pay range for this position is $85,000-$100,000/year, which can include additional on-target commission pay/bonus. The base pay offered may vary depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.
Studies have shown that women, communities of color, and historically underrepresented people are less likely to apply to jobs unless they meet every single qualification. We are committed to building a diverse and inclusive culture where all Inkers can thrive. If you’re excited about the role but don’t meet all of the abovementioned qualifications, we encourage you to apply. Our differences bring a breadth of knowledge and perspectives that makes us collectively stronger.
We welcome and employ people regardless of race, color, gender identity or expression, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, ethnicity, family or marital status, physical and mental ability, political affiliation, disability, Veteran status, or other protected characteristics. We are proud to be an equal opportunity employer.