[FMCG] B2B Marketing Executive

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7 months old

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Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000 parcels every minute across six countries. 

At our core, we are a technology company that is disrupting a massive industry with cutting-edge software and operational concepts. Powered by algorithm-based optimisation, dynamic routing, end-to-end tracking and a data-driven approach, we provide best-of-class delivery services that delight both the shippers and end customers. But we are just getting started! We have much room for improvement and many ideas that will further shape the industry.

As part of the Ninja Mart team, the Trade Marketing Executive will play a pivotal role in driving the sales growth and enhancing brand presence in the market by developing and implementing effective trade marketing strategies. 
 
This role involves collaborating with cross-functional teams, analysing market trends, consumer behaviour, and competitor activities, translating insights into impactful initiatives to achieve business objectives.

As one of Ninja Van's new business units, the Ninjamart business is a ‘startup within a startup’. Leveraging off our existing core resources & knowledge, Ninjamart is focused on disrupting the FMCG distribution business with logistics assets across the region. As our business scales to meet customer demand, the goal is to enable our business model to grow speedily and sustainably.

The candidate will work to achieve the following:

  • Develop and implement strategic trade marketing plans through a data-driven approach to drive sales growth and achieve business objectives.
  • Analyse sales data and market trends to provide actionable insights for continuous improvement and optimization of marketing strategies.
  • Gather insights through market research, leveraging data analytics to inform decision-making.
  • Collaborate with brand principles in planning and implementing in-store promotions, product displays, and merchandising initiatives to optimise product visibility and create compelling brand experiences.
  • Ensure consistency in messaging and branding across all touchpoints.
  • Work closely with other departments, such as sales, brand & marketing, and supply chain in business planning to align trade marketing efforts with overall business objectives.
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    This is a key role that will have an impact in supporting the growth of a regional scale-up.

    Work Experience Requirements:

  • 1 - 3 years of experience
  • Proven experience in sales, trade marketing, category management preferably within the FMCG industry
  • Track record of developing and implementing successful trade marketing campaigns
  • Strong understanding of consumer behaviour and market dynamics

    • Skills Requirements:

  • Adaptability, able to thrive in a fast-paced FMCG environment.
  • Self-motivated & proactive; able to work independently & at the same time a team player
  • Problem-solving oriented, analytical and data-driven
  • Strong written and verbal communication skills for effective collaboration with the key stakeholders
  • Willing to travel nationwide
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