Responsibilities
Strategic Leadership and Planning (35%)Define and support the overall Brand & Marketing integrated strategy in collaboration with the regional marketing team. Develop and execute Go-to-Market Strategies, including ATL/BTL/TTL or 360 Plans, to ensure cohesive and impactful brand presence. Identify target audiences, set objectives, and outline desired outcomes for marketing campaignsBrand Management (20%)Ensure a coherent and consistent brand image across all retail touchpoints in our customers' physical stores. Drive meaningful campaigns, partnerships, tie-ups, and promotions to enhance brand relevance and strengthen brand and customer engagementBudget Management (15%)Ensure efficient use of the assigned budget to deliver maximum brand amplification.Track and report on marketing expenditures, ensuring cost-effective strategies and high ROICampaign Development (20%)Develop and oversee the content of marketing campaigns, ensuring alignment with brand guidelines and market requirements. Lead in-house marketing team and creative agencies to develop communication ideas and collateral for campaign projectsMarket Insights and Trends (5%)Identify new trends and insights to drive effective marketing activities that increase brand awareness, consideration, and conversion. Analyze market data and recommend innovative strategies to stay ahead of industry trendsCollaboration and Execution (5%)Work with internal and external teams to ensure that tasks are completed, and programs are delivered on timeExecute all public relations activities, including liaising with agencies to craft adaptable PR plans for the local marketDevelop and execute creative marketing events and all communications initiatives in accordance with the principal's strategic directionRequirements
Proven track record of developing and executing successful marketing campaigns.Strong leadership and team management skills.Excellent communication and interpersonal skills. English language proficiency is preferred. Proficiency in digital marketing tools and platforms.Strong analytical skills and ability to interpret data to make informed decisions.Ability to work independently and manage multiple projects simultaneouslyBachelor’s degree in marketing, Business Administration, or a related field.At least 6-8 years of experience in marketing, with a focus on FMCG and rural marketsStakeholder management - working together with multiple ops personnelStrategic and Results-driven – strong in conceptualizing and planning Leadership - the candidate will lead the local marketing team Strong Analytical Skills - ability to interpret data to make informed decisionsComfortable with uncertainty - the role will evolve according to business needsAdvanced English
