Growth Management - Assistant Manager - First Games
About Us: First Games is India’s leading gaming app for real money games. Our platform consists of skill based games, like Rummy, Ludo, Poker, Fantasy and Call Break, that are being enjoyed by over 3Cr real players across the nation. Our vision is to use top-notch technology to create value on the hours a user spends on gaming on our platform. With over 1,000Cr in monthly winnings and 1.2Bn games played annually, our focus is on innovating user experience on our platform and providing unbeatable value in terms of entertainment & rewards.
About the Team: Our team thrives on collaboration, innovation, and a passion for excellence. We believe in open communication, continuous learning, and supporting each other to achieve our goals. The team consists of marketing strategists, content creators, social media experts, and data analysts. Join our team, where creativity meets strategy to drive our brand forward and engage our audience
About the Role: You will be responsible for revenue / retention business goals for specific user segments and devising / executing growth campaigns on the app to achieve these goals.
Expectations/Requirements:
·Own retention, revenue, upgrade metrics for specific user segments · Improve conversion with offers & efficiency enhancement
· Work closely with marketing team to improve new user acquisition
· Plan, execute and measure growth experiments and conversion tests
· Analysing key performance metrics and driving business results
· Manage internal resources to deliver, monitor and report on daily, weekly and monthly KPIs against targets
· Identify data trends and insights, and optimize spends and performance based on insights to maximize ROI
· Implement CRM tools to create life cycle journeys
· Work with Data and Product teams to improve app through design, usability, content, and customer experience
Superpowers/ Skills that will help you succeed in this role:
·Must have 2-4 years of relevant experience in Internet/Ecommerce.
·Gaming environment expertise would be a plus while not mandatory
· Hands on experience with managing comms on push / inapp / sms channels
· Hands on experience with creating content / copy for comms channels
· Hands-on experience of CleverTap or any other similar platform in creating custom reporting, experiments, goals, and filters
· Should be comfortable working with data and have the ability to make data driven decisions, derive insights from data
· Experience managing Customer Lifecycle in an app based business.
Why join us?
·A collaborative output driven program that brings cohesiveness across businesses through technology
· Improve the average revenue per use by increasing the cross-sell opportunities
· A solid 360 feedback from your peer teams on your support of their goals
· Respect, that is earned, not demanded from your peers and manager