Title : Growth Management - Manager – Offline Merchant Growth
About Us: Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, Elevation Capital, Berkshire Hathaway, T Rowe Price, and Discovery Capital.
About the team:
Offline Payment vertical caters to our merchant partners by offering them products like QR code, Soundbox, EDC, Loan. Paytm has been a pioneer in merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to these partners via our 'Paytm for Business' App.
About the Role:
We are looking for Growth Managers for accelerating the core growth metrics and user numbers. If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you!Responsibilities:
Key Responsibilities:
-Configure and implement all planned campaigns and ensure timely go-live as per planned
marketing calendar
-Work with content team to create highly engaging creative and content to optimize CTR and
conversions
-Designing and carrying out experiments and A/B testing, to optimize conversion across the
user funnel
-Analyse and report on campaign performance metrics, using marketing analytics tools
-Work closely with cross-functional teams, including product, traffic and business, to ensure
alignment and effective execution
Qualifications:
- Advanced knowledge of Clevertap or similar tools and its features like Journeys, Recurring campaigns, event based triggers
- Experience in marketing automation and communication personalisation
- Experience handling a small team of campaign managers and helping them implement
campaigns correctly, debug their issues and increase their productivity
- Understanding of marketing analytics and how to track campaign performance including
concepts like impression, CTR, UTM, attribution, conversion funnels and control groups
- Experience working with content teams to draft effective and engaging communications.
- Minimum of 5-6 years of experience in category marketing operations
Skills that will help you succeed in this role:
1. Advanced knowledge of Clever tap / Mo-engage or similar tools
2. Working knowledge of Figma
3. Working knowledge of SQL and dash boarding tools like Looker / Looker studio
Why join us?
· A collaborative output driven program that brings cohesiveness across businesses through technology
· Improve the average revenue per use by increasing the cross-sell opportunities
· A solid 360 feedback from your peer teams on your support of their goals
· Respect, that is earned, not demanded from your peers and manager
Compensation:
If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize