We are looking for a City Market & Activation Lead with 6-7 years of experience to build and execute city-level marketing and activation plans. Ideal candidate would:

● Build and close partnerships, visibility and activation opportunities at a city level by finding residual inventory opportunities, bartering referrals and cashbacks, and pitching synergistic growth opportunities to other businesses

● Build offline to online conversion with independent service providers and other city communities

● Has a proven track record of launching and managing successful marketing campaigns in new regions.with experience in market research, data analysis & consumer insights for targeted marketing initiatives

● Regional Market Analysis: ○ Conduct in-depth market research to identify opportunities, segment the target audience within the new region and adapt marketing efforts accordingly.

● Marketing Strategy Development: ○ Develop comprehensive target marketing strategies for activating new regions; design and implement tailored campaigns to penetrate new markets, considering local cultural, economic, and demographic factors

● City Market & Activation: ○ Lead the end-to-end execution of regional marketing campaigns, from concept to delivery, across digital, social media, and offline channels ○ Coordinate with creative teams to produce region-specific content, ensuring it is engaging and relevant

● Cross-functional Collaboration: ○ Partner with Sales, Product, and Operations teams to ensure seamless execution of regional strategies

● Reporting & Performance Tracking: ○ Regularly provide updates to senior leadership on campaign success, ROI while using insights & feedback to refine and improve regional marketing strategies

Qualifications:

● Education: ○ Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.

● Skills: ○ Strong knowledge of regional marketing strategies, digital marketing channels, and campaign execution. ○ Strong communication, negotiation, and interpersonal skills.