Marketing Reporting Analyst
Are you a data enthusiast with a passion for transforming numbers into actionable insights? Rubrik is on the lookout for a detail-oriented and analytical Marketing Reporting Analyst to join our dynamic marketing team. In this pivotal role, you will play a crucial part in shaping our marketing strategies and optimizing performance across all channels. If you're ready to make an impact and thrive in a collaborative environment, we want to hear from you!
Key Responsibilities:
- Data Analysis and Reporting:
- Analyze marketing performance metrics across digital (organic and paid), traditional channels, and campaigns.
- Develop and maintain comprehensive dashboards and reports using tools such as Tableau and Excel to visualize key performance indicators (KPIs).
- Performance Measurement:
- Collaborate with the Sr. Manager of Marketing Analytics to execute the performance measurement roadmap.
- Monitor and report on lead generation, conversion rates, campaign spend, and overall marketing ROI
- Insights Generation:
- Identify trends and insights from data to drive improvements in campaign effectiveness and overall marketing strategy.
- Support Ad-hoc reporting request from Marketing Organization.
- Assist in A/B testing and multi-touch attribution analysis to optimize marketing efforts.
- Database Health & Monitoring:
- Monitor the health and performance of marketing databases to ensure data integrity and availability.
- Identify and resolve data quality issues, ensuring that all marketing data is accurate and up-to-date.
- Collaborate with IT and data engineering teams to implement best practices for database management
- Experience with Openprise and Marketing Automation Systems:
- Familiarity with Openprise for data orchestration, deduplication, and lead routing processes is a plus.
- Experience with like L2A (Lead to Account matching) for automating lead assignment and ensuring data accuracy will be advantageous. This experience will help optimize marketing workflows and enhance data quality, leading to more effective marketing strategies.
- Collaboration:
- Work closely with cross-functional teams, including Marketing, Sales, Data Science, and IT, to ensure accurate data collection and reporting.
- Support the development of attribution models to measure the impact of marketing initiatives.
- Continuous Improvement:
- Proactively seek out opportunities to streamline reporting processes and enhance data accuracy.
- Assist in automating recurring reports and data extraction processes using SQL Tableau & Salesforce
Qualifications:
- Experience:
- 4-6 years of experience in marketing analytics, reporting, or a related field.
- Familiarity with B2B SaaS marketing metrics (CAC, LTV, funnel metrics) and methodologies (A/B testing, attribution).
- Technical Skills:
- Proficient in SQL for data querying and manipulation.
- Strong experience with data visualization tools Tableau advanced Excel & G-sheet skills
- Knowledge of marketing automation platforms (e.g., Salesforce, Marketo)
- Analytical Mindset:
- Data-driven with a keen attention to detail and problem-solving skills.
- Ability to synthesize quantitative and qualitative data to inform decision-making.
- Communication:
- Excellent verbal and written communication skills, with the ability to present complex data in an understandable manner for diverse audiences.
- Adaptability:
- Comfortable in a fast-paced, high-growth environment, with the ability to manage multiple priorities effectively.
What We Offer:
- Competitive salary and benefits
- Opportunities for professional growth and development
- A collaborative and innovative work environment
If you are passionate about data and have a knack for uncovering insights that drive marketing performance, we encourage you to apply and join our team at Rubrik!
Join Us in Securing the World's Data
Rubrik (NYSE: RBRK) is on a mission to secure the world’s data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.
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Diversity, Equity & Inclusion @ Rubrik
At Rubrik we are committed to building and sustaining a culture where people of all backgrounds are valued, know they belong, and believe they can succeed here.
Rubrik's goal is to hire and promote the best person for the job, no matter their background. In doing so, Rubrik is committed to correcting systemic processes and cultural norms that have prevented equal representation. This means we review our current efforts with the intent to offer fair hiring, promotion, and compensation opportunities to people from historically underrepresented communities, and strive to create a company culture where all employees feel they can bring their authentic selves to work and be successful.
Our DEI strategy focuses on three core areas of our business and culture:
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Our Company: Build a diverse company that provides equitable access to growth and success for all employees globally.
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Our Culture: Create an inclusive environment where authenticity thrives and people of all backgrounds feel like they belong.
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Our Communities: Expand our commitment to diversity, equity, & inclusion within and beyond our company walls to invest in future generations of underrepresented talent and bring innovation to our clients.
Equal Opportunity Employer/Veterans/Disabled
Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at [email protected] if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
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