The Senior Manager of Marketing Operations will concentrate on developing and implementing high-level strategies, operational procedures, and best practices to promote scalability and efficiency across the entire marketing department.
This role serves as a bridge between Marketing Programs, Field Marketing, Operations, and Revenue Marketing, leading optimization projects, setting requirements, and developing strategic workflows and processes.
A successful candidate must have superior knowledge and experience on leading Marketing planning and processes, and technologies that support the day-to-day marketing operations, including top, middle and bottom of the funnel; deep expertise of managing marketing workflows, experience with directing a team of marketing experts.
This position is temporary for a duration of 6-8 months, with the possibility of extension.
Responsibilities
Direct the team of marketing service providers, managing marketing technologies and automation-related processes to ensure seamless operation and executionImplement efficient workflows and establish innovative working procedures to enhance the productivity and effectiveness of the marketing departmentMonitor and optimize the performance of marketing operations teamIdentify opportunities for process improvements, design scalable solutions, and document procedures to enhance the marketing team's efficiency and foster alignment within the departmentOversee the management and execution of marketing initiatives Lead the daily execution of marketing initiatives, driving transparency, urgency, and accountability around key marketing projectsUnderstand, simplify, and prioritize both technical and business requests Experience:
+10 years experience with marketing operations, marketing strategies and planning, or marketing shared services Deep knowledge on MarTech including Salesforce, Pardot and overall familiarity of the Salesforce ecosystem; certification is a plusExperience with Account-based Marketing practices and tools (DemandBase, 6sense) would be a strong advantageExperience with agile (and similar) methodologiesStrong project management skills to implement cross functional change and coordinate cross functional teamsAbility to build relationships that enable cross-collaboration with Operations senior management, and cross functional stakeholdersHands-on, analytical thinker, confident and self-starter