A bit about Health & Happiness

At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.

Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family. 

Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. That’s why we are so passionate about supporting the system, not masking problems. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets. We proudly represent our products in specialty pet stores across the US and Canada

What this means for you

The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.

Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.

Your role within the team 

Reporting to the Head of DTC, the Social Commerce Specialist will be responsible for developing and executing strategies to drive sales and engagement through TikTok, leveraging the platform's unique features to enhance our brand presence and support our e-commerce goals. This role requires a deep understanding of social commerce trends, TikTok's ecosystem, and digital marketing strategies.

Duties and responsibilities

• Develop and implement a comprehensive social commerce strategy for TikTok, aligned with overall business objectives and digital marketing plans.
• Collaborate with the content team to create engaging, on-brand content that resonates with the TikTok audience, including videos, live streams, and interactive posts.
• Plan, execute, and optimize TikTok marketing campaigns to drive traffic, engagement, and conversions.
• Managing influencer partnerships.
• Monitor, analyze, and report on campaign performance metrics, providing insights and recommendations for improvement.
• Work closely with the broader omni-digital team, including social media, content, and e-commerce, to ensure cohesive and integrated marketing efforts.
• Manage and respond to customer inquiries and feedback on TikTok, fostering a positive and interactive community.
• Continuously test and optimize TikTok commerce features, such as shoppable videos and links, to enhance the user experience and drive sales.
• Understand and leverage the affiliate marketplace on TikTok Shop to drive further growth.
• Develop and maintain strong relationships with TikTok reps and other key stakeholders.

Desired Skills and Experience

• 2+ years of experience in social media marketing, with a focus on TikTok and e-commerce, required
• Proven experience managing and scaling TikTok/ TikTok Shop or similar e-commerce platforms,
• Strong understanding of the TikTok ecosystem, including trends, best practices, and growth strategies.
• Excellent influencer management skills, with a track record of managing multiple influencers at a time.
• Experience working with agencies and internal teams to drive coordinated efforts.
• Analytical skills to generate and interpret reports on engagement and sales metrics.
• Content creation skills, including live hosting, are a plus.
• Strong relationship-building skills with the ability to work with TikTok reps and other stakeholders.
• Knowledge of the paid advertising tools on TikTok and how to drive a full-funnel strategy on the platform.
• Deep understanding of high-quality content and how it translates into videos, photos, YouTube, and beyond.
• Demonstrated experience working with video editing platforms such as CapCut, InShot, Adobe Premiere Pro, etc.

This position will be hybrid in Orlando, FL or remote with up to 15% travel.

At H&H Group, we believe an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re not looking for candidates who are “culture fits.” We’re looking for candidates who can expand our culture and challenge business as usual. We strive to foster an environment where all staff can bring their whole selves to work, by their own definition, and we strive to provide all candidates with an equitable and accessible recruitment process.

We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics. 

In addition to federal law requirements, we comply with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

If we can offer accommodations for you in the recruitment process, or if you have feedback on how to make our recruiting more equitable or accessible, please let us know