B2B Field Marketing Manager

Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.

*Big news: Gympass is now Wellhub!
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.

THE OPPORTUNITY

We are hiring a B2B Field Marketing Manager to our Revenue Marketing team in São Paulo!

YOUR IMPACT

You will be responsible for analyzing, generating, and accelerating our pipelines, looking into channel performance, sales cycles, conversion rates and other key metrics.
You will lead the strategy on messaging and keep your finger on the pulse of market and competitor changes and trends. You would be expected to consistently provide insights on how to adapt to competitor and market trends and mitigate risks.
To achieve this, you will:
- Create a lead generation strategy for enterprise and mid-market accounts (social media, nurture).
- Your extensive experience in leading, developing and executing impactful B2B events, webinars, and trade shows is well-suited for this role, especially since you’ve previously managed events that prioritize client engagement and ROI measurement. This background in event planning will allow you to create meaningful experiences that showcase Wellhub solutions effectively.
- Understand our segments, industries and personas, and lead the strategy to adapt our marketing efforts to the sales cycle and the buyer’s journey.
- Strive to build a predictable pipeline that makes it easy to forecast and replicate success.
- Partner with PR and our content creators to create more content, promote it more efficiently and help BR Wellhub and our country lead become thought leaders in the market.
You need to be a business partner to the BR Revenue teams, working in alignment with them and ensuring mutual accountability to guarantee the revenue team can anticipate marketing action as well as understand marketing impact. You will be expected to engage with executive level stakeholders, build resource and budget business cases that require buy-in and have impact across different markets and teams.
Your collaborative work style, combined with your experience liaising with sales, product, and customer success teams, aligns with the position's need for cohesive, goal-driven teamwork.
Your strengths in data-driven decision-making and campaign performance tracking will enable you to establish goals, analyze participant costs, and assess ROI to guide future marketing initiatives effectively.
Your familiarity with B2B environments, combined with your current role targeting HR leaders, positions you well to influence this audience directly through industry events and partnerships.
Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.

WHO YOU ARE

Your academic credentials in Advertising and Marketing, along with proven experience in integrated marketing and digital campaign management, align well with the requirements.
Your hands-on experience in B2B field marketing and driving business growth through targeted campaigns across various events positions you well for this role.
With a strong background using marketing automation tools like Salesforce Marketing Cloud and Hubspot, you bring the technical skills needed for efficient campaign management and reporting.
You have managed demand generation campaigns that include segmentation strategies, A/B testing, and a variety of channels, aligning closely with the desired experience here.
Your problem-solving abilities, organizational skills, and logical reasoning complement this role’s focus on balancing high-level strategy with detailed execution.
The emphasis on global, inclusive marketing resonates with your approach to unlock growth opportunities through innovative, forward-thinking strategies.
Your proficiency in Portuguese and English is an asset, especially in a role requiring effective communication with internal teams and external clients across diverse settings.
Known for your ability to thrive in dynamic environments, you’ll bring adaptability, a positive attitude, and a hands-on mindset to contribute immediately to Wellhub’s goals.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team.

WHAT WE OFFER YOU

We're a wellness company that is committed to the health and wellbeing of our employees. Our flexible program allows you to customize your benefits, according to your needs!

Our benefits include:

WELLNESS: Health, dental, and life insurance.

FLEXIBLE WORK: At Wellhub, flexibility fosters a happier, healthier, and more productive work environment for everyone. As a Flexible First company, we offer two work model options: flexible hybrid and full remote, and make the office a place for collaboration, community, and team building. The model for this role can be discussed with your recruiter and hiring manager. We offer all employees a home office stipend and a monthly flexible work allowance to help cover the costs of working from home.

FLEXIBLE SCHEDULE: Wellhubbers and their leaders can make the best decisions for their scope. This includes flexibility to adjust their working hours based on their personal schedule, time zone, and business needs.

WELLHUB: We believe in our mission and encourage our employees and their families to take care of their wellbeing too. Access onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more. You will receive the Gold plan at no cost, and other premium plans will be significantly discounted.

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday.

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. We offer 100% paid parental leave to all new parents and extended maternity leave.

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development.

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! You’ll partner with global colleagues and share in the success of a high-growth technology company disrupting the health and wellness space. Our value-based culture of trust, flexibility, and integrity makes this possible every day. Find more info on our careers page!

And to get a glimpse of Life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.

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