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Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Team Introduction

The Central Product Team at Binance is where innovation meets user experience. We're shaping the core platforms and services that support Binance’s global ecosystem, optimizing user interactions, and enhancing operational efficiency. If you're passionate about building scalable, secure solutions that drive crypto adoption, join us and be part of a team that's redefining the digital asset experience.

Responsibilities

  • AI Search Strategy: Define and execute the product vision, roadmap, and KPIs for AI-driven search and discovery features (e.g., token/transaction search, predictive analytics, personalized recommendations)
  • Data-Driven Insights: Utilize large-scale datasets (on-chain/off-chain user behavior) to identify patterns, optimize search relevance, and improve user engagement
  • AI/ML Integration: Collaborate with engineering and data science teams to design and deploy scalable AI models (NLP, semantic search, ranking algorithms) that enhance search accuracy and speed
  • User Experience Design: Lead cross-functional teams to deliver seamless, intuitive search interfaces that cater to both retail and institutional users
  • Market & Competitor Analysis: Stay ahead of industry trends in AI, search technologies, and cryptocurrency to drive innovation and maintain a competitive edge
  • Stakeholder Alignment: Partner with executives, compliance, and product teams to align product goals with business objectives and regulatory requirements

    • Requirements

  • Experience: 5+ years in product management, with 3+ years focused on AI/ML-driven search, recommendation systems, or data-intensive products. Prior experience in fintech, blockchain, or cryptocurrency is a strong plus
  • Technical Expertise: Deep understanding of AI/ML concepts (e.g., NLP, neural networks, vector databases) and hands-on experience with frameworks like TensorFlow, PyTorch, or Hugging Face
  • Proficiency in data analysis tools and A/B testing methodologies
  • Familiarity with search technologies (Elasticsearch, Solr) and LLM-driven applications
  • User-Centric Mindset: Demonstrated ability to balance technical complexity with simplicity in UX/UI design
  • Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders
  • Adaptability: Thrive in ambiguity and rapidly evolving markets; passion for blockchain/crypto is essential
    • Why Binance
    • Shape the future with the world’s leading blockchain ecosystem
    • Collaborate with world-class talent in a user-centric global organization with a flat structure
    • Tackle unique, fast-paced projects with autonomy in an innovative environment
    • Thrive in a results-driven workplace with opportunities for career growth and continuous learning
    • Competitive salary and company benefits
    • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

    Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
    By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
    Apply Now